Today's Golf brands have simply applied everyone else's look, feel, and trend. This approach has allowed them to become a player in the sea of sameness in the existing marketplace.
Due to the lack of branding, Golf Attire has become a "me-too" product with nothing special to offer the unique athlete. Golfers as a subset of Athletes choose to set themselves apart from other sport participants by their desire to truly be an individual on the course.
The opportunity to express this individuality is exactly why Atlas Premier was created. Atlas Premier believes in the individual personality of the athlete and will provide the pathway to self-expression.